MAIDA is a love story, a coming story. An ever evolving project and meditation on ancestry, homecoming, diaspora forced and chosen, memory learned and lost, reclamation and preservation.

Inspired from the land and family in which the founder Megan Branch came, of Pueblo and Mestiza descent, her family has been in Pueblo Territory (Northern New Mexico) since time immemorial. 

Based in Santa Fe, New Mexico - MAIDA showcases and supports exclusive hand-crafted collaborations with Indigenous and Mestizx artists through various mediums.

Collections reflect the rituals and cultures of their origin, and are made and sold with the intention of being enjoyed by native and non-native alike while creating a conversation about their use and origin in every day lives.

santa fe found interview



MAIDA  supports the growth of Indigenous and Mestizx artists and preservation of their homelands through sustainable business practices. 

I believe in a profit sharing business model of which 50% of the final price goes to the artist who made it.